Branding
Krea
Klock
Branding
Concept Development
Threads of Light is a fictional project developed for a sustainable homeware label seeking to channel purity, warmth, and airiness. The concept revolved around the interplay of light and shadow, linen and glass—creating a mood that felt both weightless and intentional. With soft gradients, neutral palettes, and quiet spatial compositions, the direction aimed to evoke a feeling of clarity and peace, reflecting the brand’s ethos of thoughtful design and slow living.
Mood board Creation
The concept development phase centered on the idea of “Threads of Light,” a narrative evoking the subtle movement of sunlight across serene spaces. We explored a palette of warm ivories, soft golds, and translucent neutrals to capture the essence of warmth and clarity. With inspirations drawn from sheer fabrics, reflective surfaces, and quiet morning light, the visual direction embodied elegance, softness, and the beauty found in stillness.
Timeline
June 2024 - July 2024
Live Project
View Work
